Devices & Platforms

Wego introduces digital platform for Umrah pilgrims

Wego, which claims to be the number one travel app and the largest online travel marketplace in the MENA region, has announced a strategic partnership with the Saudi Ministry of Hajj and Umrah.

Its aim is to introduce a fully integrated digital platform designed to enhance and simplify the Umrah journey, a voluntary Islamic pilgrimage to Mecca, for pilgrims worldwide.

This collaboration, say the partners, marks a significant step in advancing Saudi Arabia’s vision of delivering a seamless, digitally enabled pilgrimage experience. By bringing together Wego’s leading travel technology and extensive regional reach with the Kingdom’s trusted network of licensed Umrah service providers, the platform offers pilgrims a streamlined, end-to-end booking experience.

Through a single, intuitive flow, travellers can access flight bookings, verified hotel bookings, licensed ground services and facilitated Umrah visa request submissions.

Wego says it will leverage its expertise in travel search, payments and digital distribution to manage marketing, sales and customer transactions, while trusted, licensed Umrah service providers focus on delivering high-quality, on-ground services.

The Saudi Ministry of Hajj and Umrah plays a key regulatory and supervisory role in overseeing the Umrah ecosystem, ensuring compliance, quality standards and a consistent experience for pilgrims, while licensed operators are responsible for service delivery and operational execution.

All transactions are securely processed in Saudi riyals at the time of booking, reinforcing transparency and eliminating unexpected on-ground costs.

The platform introduces three service tiers. The Essential tier offers core services including airport reception and dedicated on-ground support. Standard offers enhanced convenience with intercity transportation between key locations such as Makkah and Madinah. Premium is a more personalised journey featuring private transfers, curated sightseeing experiences, and round-the-clock support.

The platform incorporates clear consumer protection policies, multilingual support capabilities and dedicated customer service channels.

As part of this initiative, Wego is inviting qualified Umrah service providers to participate in the platform, creating a scalable and competitive marketplace that supports the growth of Saudi Arabia’s pilgrimage sector.

The platform is expected to be ready for launch this month.



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