Mobile Finance

iSend and Airtel strike top up deal for Ghana

Electronic payment service iSend has announced an agreement with Airtel Ghana, allowing consumers to purchase pre-paid mobile airtime for family members and friends who are Airtel Ghana customers.

Airtel Ghana has grown its service coverage rapidly since setting up operations in 2010, and currently has over three million subscribers.

“Our direct relationship with Airtel Ghana enables us to provide highly localised services and to target special offers fashioned specifically for their customers,” said Steve LaBella, president and CEO of iSend.

“iSend’s broad service makes it easy for people throughout the world to provide our customers with additional calling time,” said Donald Gwira, Airtel Ghana head of corporate communications and external affairs. “This partnership is highly beneficial for the families and friends whom iSend and Airtel Ghana can now serve together.”

iSend customers can top up any family member’s cell phone, at their level of choice and with instant verification. Customers are not charged for the service beyond the normal price of minutes, and it is a convenient way to keep communications open during holidays, major events or emergencies.



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