Consumer Ecosystems

BLAM hits the Net

Two 20-year-old British inventors aim to cure Internet boredom by creating a virtual button has attracted supporters in more than 120 countries since its launch less than two months ago...

Two 20-year-old British inventors aim to cure Internet boredom by creating a virtual button has attracted supporters in more than 120 countries since its launch less than two months ago.

The button, labelled Blam, is an on-screen button that once pressed directs you to random interesting web-pages: like taking a break and flicking through a colourful magazine.

Christian Clough and Ashkan Miri launched their website from their halls of residence in London after they decided to enter London   University 's Imperial   College £55K Entrepreneurs Challenge with a £25,000 first prize.

To date, users in countries as far flung as Reunion, Nepal , Indonesia and the Faroe Islands have become "Blammers" by pushing the button. "Blamming" has proven especially popular in the US and the UK with over 45,000 Blammers so far.

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