Yahoo Launches Mobile App

Details: Category: Consumer Ecosystems; 03 March 2009; 8698 views

Yahoo! has announced the launch of a new mobile service to be known, not surprisingly, as Yahoo! Mobile. Available initially only for Apple iPhones and top end handsets from other makers including Windows Mobile smartphones, the service will be of interest in emerging markets where the Yahoo! brand still has significant traction... Yahoo! has announced the launch of a new mobile service to be known, not surprisingly, as Yahoo! Mobile. Available initially only for Apple iPhones and top end handsets from other makers including Windows Mobile smartphones, the service will be of interest in emerging markets where the Yahoo! brand still has significant traction.
Intended to provide "a highly-personalized mobile starting point to the (mobile) internet" the applications will initially be offered through a managed beta program, with general availability expected in Q2 2009.
"We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet" said Marco Boerries, executive vice president, Yahoo! Inc. "Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them."
With a rich design and interactivity intended to leverage the capabilities of high end mobile devices, Yahoo! Mobile will offer an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers will be able to use Yahoo!'s mobile search, editor-selected content, and new maps tools, access email, social network accounts, instant messaging, address book and calendar tools and get content from websites and RSS feeds.
"Yahoo! Mobile represents significant and continued innovation by Yahoo! around creating a compelling and engaging user experience with mobile data services, and especially the mobile Internet," notes Scott Ellison, VP Mobile and Wireless at analyst IDC. "Rich and well-integrated offerings like Yahoo! Mobile, offered across a broad range of devices, will play central roles in the rapidly evolving mobile Internet space."
Each version of Yahoo! Mobile is planned to be available in India, Indonesia and the Philippines. Versions for other countries will roll out over the remainder of 2009.
More info can be obtained by entering http://mobile.yahoo.com into a mobile phone web browser.