Satellite Networks

Space42 brings ad-funded Wi-Fi hotspots to South Africa

Space42 brings ad-funded Wi-Fi hotspots to South Africa

A potential solution to the problem of ensuring the wide affordability of satcoms services – or at least satellite-enabled Wi-Fi services – has been announced by UAE-based spacetech company Space42 in South Africa.

It says it has introduced an advertising-funded Wi-Fi hotspot solution powered by YahClick, its long-standing satellite broadband service, in South Africa.

The solution, it says, contributes to bridging the digital divide through a commercially sustainable model that gives businesses a clear incentive to offer free public Wi-Fi at their own locations.

The idea is that advertisers fund the service, so users receive 20 minutes of free internet access after watching a 30-second video – and can repeat the process to stay connected.

Network partners can earn revenue from their Wi-Fi infrastructure and use reporting tools to monitor performance. Advertisers meanwhile, gain a direct channel to connected audiences, with data to measure engagement.

This approach does seem to be leveraging a growing source of revenue. As Space42 points out, internet advertising revenue across Africa is projected to reach US$3.1 billion by 2030.

New and existing partners can install antennas and routers that connect to the YahClick network and share it as Wi-Fi at their locations, including areas with limited public access. Those with compatible equipment can add advertising and analytics capabilities without replacing their infrastructure.  

Elmuiz Saad, Senior Vice President of Commercial at Space42, explains: “Space42’s latest Wi-Fi solution aims to support South Africa’s digital inclusion priorities. Anchored in our strategy to become a global leader in non-terrestrial networks, we are growing our market presence in South Africa, established through YahClick and more recently [next-generation mobile telecommunications satellite] Thuraya-4.”

He continues: “Working alongside local operators and partners provides us with the insight into where connectivity is required and the presence to deliver it on the ground.”

The solution builds on Space42's existing activities across Africa, activities that span satellite communications, broadband connectivity and geospatial intelligence.



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