End2End to run Cometa's Mobile Games Portal for Indonesian Mobile Operators

Details: Category: Service Management; 12 March 2009; 8836 views

Cometa Mobile, the Indonesian mobile content provider and aggregator, has outsourced the running of a dedicated Cometa games portal for Indonesian mobile operators to End2End...

Cometa Mobile, the Indonesian mobile content provider and aggregator, has outsourced the running of a dedicated Cometa games portal for Indonesian mobile operators to End2End. End2End will be handling all games sourcing, hosting, settlements and operations for Cometa and, in addition, will be managing the content retail management and retail promotions of all games to the Indonesian mobile operators' customer base.

The Cometa games portal, which will be dedicated to both pre- and post-paid customers, will incorporate End2End's wrapper technology Smart Pricing, which moves the point of payment into a game and thus allows for more flexible payment offerings. Smart Pricing helps create bundles, discounts and campaigns using various payments such as rental, subscription, try-before-you-buy, pay-per-play as well as full game buy.

"...Fully outsourcing the Cometa games portal to End2End, we have ensured that our mobile operator customers and Cometa have a dedicated and experienced team serving our customers", said Satria Dharmapala, General Manager of Cometa Mobile. Colleague and MD Cindy Zaini cuntinued: "End2End's innovative Smart Pricing technology and active and innovative retail activities, in collaboration with Cometa, will ensure that operator customers can afford to play any mobile game, at any time."

Bernadette Lyons, End2End VAS Managing Director commented, "Pre-paid customers, who often have less money to spend, are effectively excluded from buying mobile games. With our Smart Pricing technology and active retail marketing approach we can ensure that both pre- and post-paid customers can now afford any game they like for a price-point that fits their wallet.

* Cometa Mobile is a mobile content aggregator and mobile games developer in Jakarta, Indonesia. Cometa has five years experience of distributing and selling mobile games in Indonesia. Cometa received two awards from Indosat, the Indonesian mobile operator, as Best Content Provider Gaming in 2006 and 2007.

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