Service Management

Vodafone Essar's outsources mobile games to End2End

Vodafone Essar has fully outsourced its mobile games portal to End2End, a European provider of managed service solutions for mobile content retailing...

Vodafone Essar has fully outsourced its mobile games portal to End2End, a European provider of managed service solutions for mobile content retailing. Therefore, End2End is now handling all content sourcing, hosting, settlements and operations of the platform, as well as content, retail management and promotions. The service is operating from End2End's Games Retailing Solution, and includes a personalised portal, wrapping to extend the retail environment onto the games, and powerful data mining for analysis and reporting.

Harit Nagpal, Vodafone Essar's Director - Marketing and New Business, believes: "This collaboration will enable us to offer differentiated products and services in a highly competitive market, with rewards both for us and our consumers."

Bernadette Lyons, End2End VAS Managing Director has stated: "We are very excited to work with Vodafone Essar in India! We are now reaching out to an additional 60 million subscribers, which significantly increases our footprint in the Asian market."

End2End games retailing services have already been implemented by Vodafone in the UK, Turkey, Egypt and New Zealand.

* Vodafone Essar in India is a subsidiary of Vodafone Group plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 22 circles with over 60.93 million customers as of December 31, 2008. Over the years, Vodafone Essar, under the Hutch brand, has been named Most Respected Telecom Company, Best Mobile Service in the Country and Most Creative and Most Effective Advertiser of the Year.

** Essar Global Limited (EGL) is a diversified business group spanning steel, energy, power, communications, shipping and logistics, and projects. The group has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South-East Asia and employs 30,000 people worldwide.

*** End2End is a mobile content retail specialist, operating portals for mobile operators, portals and content providers globally. Retail expert teams run its entire service from sourcing and settlements, management and hosting of content, to marketing and retailing, delivering experience with content from over 100 leading providers. End2End also delivers billing services and advanced managed hosting services to mobile service providers around the world. End2End is part of the Mach Group.

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