---
title: du to deploy Nokia’s IMS to further enhance customer experience - Developing Telecoms
description: Middle Eastern service provider du has signed a contract with Nokia to deploy its IP Multimedia Subsystem (IMS).
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date: 2021-03-05T18:30:50Z
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Middle Eastern service provider du has signed a contract with Nokia to deploy its IP Multimedia Subsystem (IMS).

Implementing Nokia’s IMS will allow du’s customers to enjoy multimedia services such as HD (high definition) voice, HD video, file sharing and instant messaging with an enhanced service experience. Nokia’s IMS will also allow for fixed mobile convergence, which combines mobile and fixed services, so that customers can seamlessly access the same services on both fixed as well as mobile devices.

IMS is a network architecture based on Internet Protocol (IP) and Session Initiation Protocol (SIP) that enables new telecom services and richer communications applications. The technology paves an evolutionary path toward an all-IP core, the core of choice for LTE (long term evolution) networks which offer Voice over LTE (VoLTE) and multimedia services.

The deployment of IMS will thus ensure scalability and flexibility for du’s voice and multimedia services using an IP-based platform for multi-screen delivery capability across device types and fixed and mobile access.

Saleem Al Balooshi, Executive Vice President of Network Development and Operation, du, said: “Providing the highest level of customer experience is our priority, as we constantly seek to improve upon our existing quality of services that would lead to a superior customer experience.”

Tony Awad, head of customer team, Networks, Nokia, said: “IMS enables anywhere, anytime interconnectivity to further enhance the reach, personalization and experience of du’s services.”

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