Collecting and analysing data about customer usage is becoming the standard for operators in all markets, as it allows them to follow and respond to customer habits. They now have access to a lot of customer information, although it may not be as complete as they’d like – particularly in emerging markets where there are a lot of prepaid customers so there aren’t personally identifiable usage patterns as there are in developed markets.
Developing Telecoms 2015 Emerging Markets Trends Survey is now complete! Submissions have been collated and analysed and are now available to download as a complete package, in PDF format, for reading off-line.